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Squid game (Netflix) © Netflix
But let’s be honest: in everyday life, the South Korean actress and model does not make much effort to silence “eye bags”.
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However, this phenomenon is not new. On the catwalks during fashion weeks, we actually saw a few fencing here and there that were intentionally buzzing. The ‘trend’, if we can call it that, originated on TikTok, when earlier this year Sarah Karstens went viral with a video in which she painted bags under her eyes — albeit over a flawless makeup face.
In a follow-up video she shows her real bags. “My bags under my eyes have always been a major security concern,” she says. “But lately I’ve started to love them. Whether your bags are worse or thicker, red or purple or have a lot of wrinkles, they are beautiful! And they should be normalized.”
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Beauty Editor Sophie: “We’ve been trying to get rid of our under-eye bags for years, while they’re already increasingly in the spotlight. You’ll find plenty of videos on TikTok and the ‘good-tired look’ has also been a thing for some time on the catwalks.”
Will we see the trend in everyday life more often? I’m not convinced of that. I haven’t yet met the first “normal” person to consciously highlight their bags under their eyes. I think it’s a good idea to normalize puffiness under the eyes in this way, so you can sometimes skip concealer for a day if you want to.”